“It’s a mode to give people a chance to have fun, maybe prevail, maybe learn something new.” That’s how former Vine co-founder Rus Yusupov describes his new trivia game show app HQ, which feels like Who Craves to Be a Millionaire fills Facebook Live.
At 3pm and 9pm Eastern, thousands of beings open up HQ’s iOS app and play along as excitable multitude Scott Rogowsky asks around a dozen multiple selection questions one at a time. Guess right within 10 seconds, and you move on to the next question — after Scott finishes joking about the answers. Guess wrong, and you are able to commentary and watch to examine which actors nail them all and separated prize money they cash out on PayPal.
It’s simple, but feels singularly fresh and urgent. I’ve played just once and it’s already craveable. Both when I missed the evidence yesterday afternoon and when I get disposed of in the evening, I immediately wanted to play more. By combining the interactivity of gaming, the appeal of living video and the make evaluate of Hollywood, HQ feels more alive than most anything on your phone or TV.
“We all grown up watching Jeopardy and Wheel of Fortune. That’s our basis for this kind of substance, ” Yusupov tells me about his and fellow former Vine co-founder Colin Kroll’s brand-new job. This reimagination of a classic presentation staple has depicted a seed round of a few billion dollars from Lightspeed via partner Jeremy Liew. He’s been having his own game show merriment as a magistrate of Apple’s Shark Tankish “Planet of the Apps.” Liew and Yusupov declined to share the exact length of the funding round.
“We really believed in the technological and design ability of Rus and Colin and their broad thinking about the future of mobile video being far better interactive than just centres, ” says Liew.
Yusupov and Kroll left Twitter in late 2015 after watching their child Vine get depriortized by the striving social whale. A years later, when Vine was shut down despite rallies across the internet, Yusupov infamously tweeted, “Don’t sell your fellowship! ” Soon the duo were at work on Intermedia Labs, an app studio that propelled Hype in late 2016. The concoction lets you broadcast a live flow, meshing entered video times and other media with your real-time camera feed.
But Hype never went much hype, and neither did Intermedia’s follow-up, Bounce, which let you induce music videos by registering your jig moves that are then auto-synced to a lyric. That’s when Yusupov and Kroll came up with HQ. “We love working in video. That’s our act. We just wanted to do something that beings play . . . with their friends and family, ” Yusupov tells me.
Mobile built thrilling
HQ has been slowly climbing the trivia app graphs because it launching in late August. It had about 3,300 simultaneou musicians last night vying for a $150 jackpot. Yet surprisingly, it hasn’t drawn any media attention until now. Perhaps its gradual ascent and need of coverage relates to the fact that you can’t romp whenever you crave like almost every other mobile game.
But that’s also the excite of it. You feel like there’s actually ramifications as you nervously play, because no one wants to be eliminated. The smooth rigor arch from easy questions like “What could you buy on Amazon.com when it firstly propelled? Vehicles, bushes, or works? ” at the beginning of the game to tougher ones like “Which of these nutrients is NOT made from corn? Polenta, Grits, or Gruel? ” at the end reaches you sure you’ll do better if you play tomorrow.
As HQ grows, “theres been” spate of itineraries to monetization. It’s easy to imagine ad interruptions between questions, concoction placement medal giveaways or sponsored a matter of labels. “We’ve been playing around with alternatives, ” says Yusupov. “This Sunday we did a sponsored recreation that made us give away the biggest trophy, ” granting labels to win players’ kindnes by boosting the money awarded to wins. With a bit more traction, I’d bet HQ could easily develop a bigger funding round to lift production and marketing.
[ Update: That rise is coming tight. On Oct 16 th HQ’s evening game had 3600 actors. By Oct 17 th, it had grown 30% to 4700 participates .]
Hopefully HQ will spice events up with likenes, audio and other media-based questions, fame clients, in-chat badges for past winners or special lightning rounds. There’s plenty of brainchild on which to draw, from old-fashioned black-and-white Tv trivia shows to edgier computer games like “You Don’t Know Jack.” HQ likewise could use an Android app, as well as better note filtering that shows your friends firstly since they’re currently a mess of spam that don’t add much beyond the feeling of bustling competition.
As long as the founders don’t drown the brisk recreations in commercial-grades, I expect HQ’s viewership to build by the day. “The musicians and gathering suffer is always going to be the most important to us.” For now there’s good-for-nothing really like HQ, demonstrate that fast-loading video is unlocking all new opportunities on mobile despite our iPhones turning 10 this year.