A woman mentioned Sharon Choksi got so fed up with not being able to find clothes for her daughter that would not be short, close-fisted and pastel, she decided to come up with her own attire row. This is how in 2013 Girls Will Be was born- robes that empower daughters to do whatever the heck they want and celebrate their personality. “There is definitely more than one lane to be a girl- and it doesn’t have to always imply pink and glistens, ” says the company’s website.
Choksi says she got her muse from her daughter and niece, Maya and Grace, who wanted invests that wouldn’t be frilly, “nothing with bows” and utterly “NO sparkles.” The girls were interested in “climbing trees, constructing LEGO innovations, and playing with gondolas and trucks”.
Meanwhile, for investigate intents, Choksi collected boys and girls invests from 10 of the biggest clothing stores that were manufactured for boys of approximately the same age. It showed that compared to boy’s clothes, girl’s abruptlies are a third of the length, the shirts are three inches thinner and the sleeves are shorter.
Choksi started offering girl abruptlies and other robes “thats been” comfy and ready for action- and this’ no girlie-girl’ approaching proved to be a success.