Tag Archives: Hardware

Peering Inside Google’s $ 19 Billion Black Box

There’s a $19 billion black box inside Google. That’s the yearly sum Google pays to companies that facilitate generate its advertising auctions, from the websites strung with Google-served ads to Apple and others that flower Google’s search box or apps in foremost recognizes. Investors are preoccupied with this money, called congestion acquisition overheads, and they’re … Read More