In the first of our sequence examining the future of sport, we look at the major challenges facing the proven abilities: from drugging and corruption to falling considering figures
The dawn of London 2012. Danny Boyles opening ceremony has eviscerated any dawdling public disbelief, while Team GBs arrival and the Arctic Monkeys cover of the Beatles Come Together has lunged everyone inside the Olympic Stadium off their hoofs. Now, as the intense shrieks and movements of noise eventually subside, Sebastian Coe, the organiser of the Games, digests up to urge the millions watching to recognize the unique power of sport.
There is a truth to sport, he contends. A integrity, a drama, an intensity a intent that sees it irresistible to take part in, and irresistible to watch.
You might snigger when has athletic ever been pure? But at the time Coes statements substantiate instant prophetic. That night Britain dives headfirst into a 16 -day Olympic bender.