Some very good pups( and their bellies) raise money for animal welfare

Image: Jason kenzie, tania ryan

There is no greater euphorium on this land than the euphorium of a fuzzy puppy belly and er, the excite of philanthropic giving.

Luckily, photographer Jason Kenzie and designer Tania Ryan’s The Underdogs Project makes together a innovative photography succession to satisfy this largely untapped market.

The photo series features pups from whatever the opposite of a birds-eye position ismeerkat-view, perhaps? A play on the theme of “underdogs” that imparted their succession its name.

Originally designed to raise awareness about animal welfare, Kenzie and Ryan have set out to raise funds as well by teaming up with Thank Dog I Am Out, a Vancouver-based salvage society.

Image: Jason kenzie, tania ryan

Image: jason kenzie, TANIA RYAN

Image: jason kenzie, TANIA RYAN

Image: jason kenzie, TANIA RYAN

The photos ought to have compiled into various calendars with 35 percent of all revenues exiting directly to Thank Dog I Am Out, which saves and re-homes the thousands of pups from high-kill shelters.

For some bonus close-ups of puppy fleece belonging to what I can only assume are very good pups, check out their job promo below 😛 TAGEND

It’s feels so good when the underdog finally wins.

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