Pivot to Video: Inside NBCs Social Media Strategy for the 2018 Winter Game

This year’s Olympics will be the “most live” Winter Tournament in biography. While marquee incidents like anatomy skating and snowboarding will be given a proper prime-time introduction, NBC plans to breeze the events in Pyeongchang, South Korea live across all experience zones , no stalls. Perhaps more telling, high-quality videos will be thumping your social feeds as fast as the NBC team can post them.

In the two short times between the 2014 Wintertime Activity in Sochi, Russia and the 2016 Summer Tournament in Rio de Janiero, Brazil, video’s spirit on social media platforms skyrocketed. “Coming out of Rio, there was a lot of research that suggested video was driving more those who are interested in watch longer-form material, ” says NBC Olympics president Gary Zenkel, adding that the social-media scenery has changed a lot even in its first year and a half since the Rio Tournament. “My head is revolving over acts we’re doing this time that we didn’t do last-place time–not because we chose not to but because they just weren’t available to us.”

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