Makeup artist Kevin James Bennett has accused the cosmetics industry — social media influencers included — of participating in what he announces “mobster-like behavior.”
In an Instagram post on Tuesday, Bennett shared insight into how much money some allure influencers bill for their content.
Bennett’s post was a response to beauty influencer and Makeup Geek founder Marlena Stell, who on Monday uploaded a video to share the “ugly truth” about the glamour industry. Her video has currently been deemed over 374,000 durations.
Bennett recounted the time that an unnamed firebrand he formerly consulted with asked about to inquire about working with a top elegance influencer. Harmonizing to Bennett’s post, the influencer’s management offered the following alternatives:
1) $25 K – product mention in a multi-branded concoction evaluation.
2) $50 K- $60 K – dedicated product examine( price determined by section of video ).
3) $75 K- $85 K – dedicated negative its consideration of a competitor’s concoction( price to be established by span of video ).
4) A minimum 10% affiliate association or code to implement on IG and YT.
He put emphasis on the third option, saying claims that companies render influencers pay to put down another brand’s produces are “legit.” Bennett argued that influencers who do this threatens the allure industry.
“The demands and threats of’ influencers’ and their administration have GOT TO STOP, ” Bennett persisted. “The lack of disclosure by top-level influencers is FRAUD and it’s experience for the Federal Trade Commission( FTC) to step in, start billing fines and shut this bullsh* t down.”
In a follow-up account submit a report to HuffPost, Bennet said he’s “not disliking anyone’s hustle. We all work hard and deserve compensation.”
What I find unnerving is the pervasive need of opennes and ethical behaviour. Legally( as per the FTC ), it is necessary disclose if “you think youre” being patronized or compensated for a written review( publication or online ).
People are investing their hard earned money on commodities sanctified by elegance and mode influencers. It’s deceptive not to notify your followers/ subscribers that the vendor is reimbursing your review.
It doesn’t matter if you are receiving free produce, an affiliate attach or system kick-back, endowments, journeys, or cash – you must be transparent and let people know.
Unfortunately, many influencers don’t, because they know beings wouldn’t be so quick to trust their recommendations if they were aware that the glowing review was in actuality a reimbursed sales pitch.
Stell, who’s been a member of the attractivenes manufacture as both an influencer and busines proprietor, said in her YouTube video that “backstabbing” and “social climbing” are equality for such courses among those trying to pull ahead in the attractivenes parish. She added that while some influencers are just trying to make a mention for themselves and share their charity of cosmetics online, others are “doing it because they just want to be famous.”
Stell has recognised that as an influencer herself, she wants to support her fellow influencers because ”[ she knows] what it’s like” to put in the efforts and be “critiqued and evaluated all the time.”
“It’s difficult to be an influencer and put yourself out there publicly, ” she said. “However, there’s a difference between making a good life of yourself and charging so much better that are still comes a sense of entitlement. And I think that’s where the problem is right now.”
Other members of the beauty community chimed into the conversation as well.
Beauty and wellness blogger Hey Aprill tweeted a screenshot of Bennett’s Instagram caption about Stell’s video, telling her adherents, “your favorite charm influencer gets paid $75 K for a negative its consideration of a opponent brand.”
Meanwhile, James Charles, the beauty guru famously hired as CoverGirl’s first male ambassador, responded to Hey Aprill on Twitter to say he’d “never heard” of influencers billing $75,000.
The beauty and style influencer who goes by Pretty Pastel Please posted her own YouTube video in response to Charles, Stell and Bennett. In her video, which is about 40 -minutes long, she said that Bennett’s asserts about compensation proportions and payment for negative reviews of other firebrands are “a hundred percentage true.”
“I have realise exactly what he’s said, where companies are willing to pay people to put down other produces, ” she added.
The world of influencer market is certainly murky, and of course , not all influencers are out there charging tens of thousands of dollars for a produce review.
But the moral of the floor is: Don’t feel everything you construe on social media.