Facebook Inc. hinders finding new and potentially annoying homes to exchange advertisements in its digital hangouts. That’s good news for the company’s bottom line, but it also may signal weakness.
Along with Facebook’s controversies of late have been a steady drip of revealings about fresh blots for Facebook’s paid commercial messages. The company recently started researching different types of ads in Marketplace, its Craigslist-like section for parties to buy and sell merchandise, and in Facebook Stories, its Snapchat-like video diaries. One of its managers told Recode the coming week that the company was experimenting with video commercial-grades that play automatically in its Messenger chat app. Any hour now, I expect WhatsApp will start carrying circulars for the first time after its CEO cease over disagreements that included exchanging ads in the private schmooze app.
The lesson of Facebook’s six years as a public fellowship is that it’s incredibly adept at making money, primarily by learning new places to persist ads and by tailoring them to the requirements of inns, e-commerce professions or other firms trying to reach potential customers. It’s only logical for Facebook to prevent expanding the reach of its ad placements into hangouts where people are investing more season — and right now those include Facebook-owned Instagram, its video diaries, Messenger and WhatsApp, while the primary social network fades somewhat in notoriety. Among U.S. girls, Instagram, YouTube and Snapchat are much more essential than Facebook.