The popular depicting plaything, which had been produced by the Ohio Art Company, will now be made by the Toronto-based Spin Master
The Ohio Art Company, makers of the Etch A Sketch plaything, has been sold to a Canadian firm after more than half a century of continuous yield in the US.
The terms of the sale to Toronto-based Spin Master, have not been disclosed but administrations at the Ohio-based metal lithography firm said the Canadian conglomerate has been committed to production of Etch A Sketch and its smaller simulation, Doodle Sketch.
We are very happy that children around the world will continue to be able to enjoy Etch A Sketch, one of the worlds most iconic dolls, Elena West, the CEO of Ohio Art, said in a statement.
Anton Rabie, co-CEO of Spin Master, said his firm wanted to hear from inventors, founders and designers who love the machine designed by the French electrical technician Andre Cassagnes. Cassagnes first introduced Etch A Sketch as the LEcran Magique at the International Toy Fair in Nuremberg, Germany, in 1959.
Toymakers were initially unimpressed by the design. After the Ohio Art Co paid $25,000 to license make and renamed it Etch A Sketch, its notoriety took off.
The sale of the conglomerate returns just days after Ohio Art announced a brand-new administration leadership crew, exclusively its fifth in the last 107 times. The outgoing companionship CEO, Bill Killgallon, a veteran of almost 50 years ordeal making and commerce the doodling device, had earlier to be concerned about the difficulty of selling low-tech products like Etch A Sketch in persons under the age of computer game.
One of the large-scale concerns facing the plaything industry these days is teenagers are going older younger moving from traditional toys to electronics, Killgallon did .
Ultimately, the new administration closed production of Etch A Sketch “re no longer” workable at a house fixed more than a century ago to manufacturing doll windmills and clambering monkey playthings, and later expanding to tea laids and drums.
But the red-framed, double-spindle design has never quite exited public imagination. During the last presidential election repetition, in 2012, Mitt Romney adviser Eric Fehrnstrom made an error when he described his honcho ability to adapt his views as akin to an Inscribe A Sketch.
The remark seemed to reinforce perceptions that the candidate viewed no founding principle, or that his views could be easily erased and redrawn and not that he was simply adaptable.
Spin Master, the buyers of the firm, which are now utilizes 100 people on the Etch A Sketch strand, is better known for dolls like Bakugan, Air Hogs and Spin Master Games. Rabie said his firm planned to continue production. These dolls have been favourite for more than 50 times and we look forward to building on this foundation of fun and originality, he suggested.