Mark Zuckerbergs social network is betting big-hearted on augmented world, hasnt given up on VR but doesnt have much to say about the Facebook killer
As Apple has WWDC and Google has I/ O, so Facebook has F8: the social networks large-hearted annual consultation is increasingly thriven, from a behavior to speak to developers about the upcoming a modification to its stage to an phenomenon where the whole world sounds about the stimulating brand-new products received from the House of Zuckerberg.
Facebooks chief executive may not quite have Steve Jobs infamous world deformation orbit the social networks standard macrocosm is more like an artificial world where none of the outside nature probes but he can still wow where reference is wants to. Heres the eight biggest things to take away from the San Jose event.
1) Augmented reality is Facebooks big future bet
Facebook wants you to use its camera for more than exactly taking drawings. If theres one word from this years F8, its that.
Sure, youll still be able to snap pics and send them to acquaintances. But the company too wants to adhesive more and more detail over the real world to create a second, augmented layer.
Some of the features of this camera stage resonate genuinely helpful or at least, merriment. Facebook would be willing to share pics of your run with your gait and period superimposed over the top, for instance, and it reverie of a daytime when youll be able to leave a review of a restaurant by pinning it to the window.( That one feels like it would have a few hitches setting out in practice, though ).
Other aspects seem less good. Substantiating one simpler ability of the brand-new camera, Zuckerberg showed that you can add a second coffee mug to your drawing, so it looks like youre not having breakfast alone. Which is surely the bleakest situation ever said in a billion-dollar fellowship presentation.
2) Its still reproducing Snapchat
One word that wasnt said on stage, though: Snapchat. Which is odd, because weve investigated a lot of these features before. The transitory messaging app/ social network for hip teenages in rich countries popularised the relevant recommendations of the AR camera, steadily modernizing its own give from something which simply whammed a few location-aware personas over the top of a pic to facial recognition-based lenses which make you into a dog. This is something teens like.
Facebooks photocopiers have been overheating with the speed at which its been replicating Snapchats boasts, so it was probably looking forward to the ability to finally overtake its competitor in LA. But “its just not” to be: six hours before F8 started, Snapchat secreted its own AR functionality, which its calling World Lenses. The new lenses are slightly less feature-rich than what Facebook is promising, but unlike the Camera Platform, its already on telephones now. Sure, its sneaky and underhanded to gazump Facebook like that, but Snapchats owed a little bit of payback. Rating? Snapchat 21: 0 Facebook.