Barbie dolls have been introducing daughters to elegance and mode trends for 58 years, but lately the company are determined to button concepts up. To better understand what the current society motivations, Barbie surveyed 8,000 moms. It found out that 86% of them are worried about what kind of role model their daughters are exposed to, so the company generated 17 dolls of real and invigorating women.
“Girls have always been able to play out different roles and occupations with Barbie and “were both” thrilled to glint a light on real-life role model to remind them that they can be anything, ” elderly vice president and general manager of Barbie, Lisa McKnight, was indicated in a news release.
Each “Inspiring Women” doll comes with educational informed of the way each maiden influenced civilization. The lineup consists of both historical and modern-day people. Amelia Earhart, the first female to pilot from all the regions of the Atlantic Ocean and Frida Kahlo, the acclaimed Mexican artist and activist, are among them. Although the series has only three dolls in so far, the lineup is set to grow with the exhaust of brand-new ones, a spokeswoman for Mattel said.
Barbie also made brand-new adds-on to its Shero program, which began in 2015. The initiative has been previously reputation such history-making dames like Ibtihaj Muhammad, Misty Copeland, Ava DuVernay, Eva Chen, and Ashley Graham. Now, it’s celebrating even more modern-day representations: gold-winning Olympic snowboarder Chloe Kim, world-renowned cook Helene Darroze, and others.